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Showing posts tagged marketing
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Health & Fitness: Health Benefits of Yoga
- Immunity: Yoga has frequently been connected to having a stronger immune system.
- Pain Tolerance: Yoga has been shown to increase pain tolerance. Some chronic pain is even lessened.
- Energy: People who do yoga regularly have notices that it provides consistent energy rather than being tired,…
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What the Fitness Industry and the World Needs (by gregmarshall17)
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Fitness Questions
To my blog followers what fitness questions do you have that I can help answer? Ask away.
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Gyms…What Makes you Different?
Being different is what people want. Being different and standing out is what creates the experience that people pay for, write about, tell their friends about and makes a difference. In my experiences in the fitness industry we have been different because we (elite training) focus so much on building a culture of caring. It is sad to say that in the fitness industry a lot of gyms have one goal in mind and that is to ONLY get customers but very few actually try to KEEP customers. What I mean is when the gym wants to sign you up or get you started they woo you and make you feel important just to get you to sign up but after you sign on the dotted line they forget all about you. How many times have you heard of angry members talking about when they call customer service they were treated as if they were some kind of peasant? Why can’t we actually care about the members and treat them like human beings that we are?
Being different means saying hi to the members when they walk through the door and asking them how their day has gone. Being different means approaching members on the work out floor to see if they need any help with their exercises or any questions. Being different means when training the members you are completely engaged in the actual session. Being different means doing whatever it takes to make the members and potential members feel so special that when they leave their lives just got better.
Say thank you when people sign up with you, share their successes with them and celebrate their victories just like they were your own family because they are. The gym is a place that changes so many people’s lives and does so many positive things that we cannot forget why we are in business which is to help people. I cannot wait to see the day when customer service in the gym and fitness industry becomes mandatory and if you don’t have customer service ….you don’t have a business.
follow me on twitter @gregeliteutah
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P Diddy's Minority Entrepreneur Campaign
This is an interesting marketing campaign about how minority business owners and people should carry themselves.
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GAMECHANGERS!!!
Gamechangers are people who are building things because they see a vision. Something that other people cannot see and even more wish they could be. Gamechangers do not let minor setbacks push them back instead they see everything as an opportunity to capitalize on. Gamechangers never give up and they put it all on the line. Are you a gamechanger? Maybe you are or maybe you are not but the good news is you can be a gamechanger very easily by making the choice. Gamechangers like to be in the pressure situations to take things to the next level. Gamechangers understand that sometimes their ideas may be too much for people to digest in the beginning but when the vision comes to fruition gamechangers are not surprised because they have seen their reality play out in their head for years.
Gamechangers are leaders who develop other leaders to develop their own leaders because they see a bigger picture. Gamechangers are ok with being the scapegoat when things don’t go well. Gamechangers are people who change other people’s lives just by their existence and enthusiasm. You can build an entire business with a gamechanger mentality. I believe people yearn for these gamechangers because we all want to be part of something great and have a purpose in life. We want to belong to something. Nothing is more important than changing the game and even better creating a new game because you hustled and didn’t stop. #oneeyewilly
Follow me on twitter @gregeliteutah and reblog if you are a gamechanger.
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Is Floyd Mayweather a Marketing Genius?
Mayweather definitely causes a lot of controversy but is he a smart businessman and marketer? What are your opinions?
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Opportunities are Everywhere
Opportunity is everywhere and it is up to us to figure out what we are going to do with that opportunity. I had a talk with a close friend and we had a long discussion about how this works. We all have the same 24 hours in a day and the same opportunities to seize if we look hard enough. Now I am not ignorant to think that some people don’t have a head start because of living conditions, income, parenting, and education but if we train our minds to see the positive at what we are looking at then we will see the opportunity. The issue on why most things appear like they are not an opportunity because one it looks like work and two we are thinking way to short term. Sometimes we have the tendency to look at something and think because it will not give us a return on our energy or money or emotions right away then it is not worth doing. FALSE!
Sometimes we have to think how do we want to set up our futures and what kind of legacy are we trying to leave? How do we want to be remembered? Think of some of the things you have done in your past where you were not exactly excited to do but in the long term it ended up being the best thing for you. Sacrifice is something we all have to do to get what we want. What are you willing to sacrifice to live YOUR dream?
I specifically remember when I was growing up and I was a very weak and small kid and my parents put me into a football league. I was scared to death to play because everyone was so much bigger than I was (not much has changed now lol) but I remember trying to make excuses on why I couldn’t go to football. The truth was I was just scared of getting hurt and didn’t believe in myself. I tried quitting after a game that I got absolutely crushed. My mother told me you will not quit and you will finish playing and that right there taught me to value persistence.
Now that was an opportunity for me to learn from because what that taught me was to think long term with things that I want. And although I never became a professional football player or athlete it did teach me that persistence is needed and if you want anything in life it will get hard and you have to push through it and not quit.
Challenge yourself and think on every choice and decision you are faced with if you are thinking long term success or are you thinking just short term gain? What current situations are you in that you think are a drag that can really be a opportunity in disguise?
If there are certain goals and dreams that you want to achieve do not think for a second that they are going to just fall on your lap. It will not be easy and you have to work and fight through the self doubt, the doubt of others, and all the negativity that you will hear in the world. This shouldn’t stop you from moving forward and doing it anyways because in the long term you will respect yourself more for doing it. Go get it!
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Thinking Outside the Mental Box
When you are ambitious and you have goals that you want to reach you have to train yourself to not box yourself in. I had a mentor years ago that told me that whenever I get in a rut I start to box myself in and create “imaginary walls”. At first I did not understand what he meant when he told me that. But after looking deeper into what he was saying what he meant was that whenever a problem posed for me I would think very limited thoughts and box myself in. This phrase meant that there are so many more solutions to problems and ways of doing things that I shouldn’t limit myself with ways to solve the problems. I then realized that I needed to make some adjustments because if I kept doing this I would not be able to reach my full potential as a person. So what did I do? I challenged myself that everytime I ran into a problem I would stop and really think of all of the ways that I could solve the problem.
One habit that I used to have was I would only think that people in my specific industry had good input on my situations and that everyone else’s advice in other industries were irrelevant. That was wrong and everytime I started to think that way and think my thoughts on paper for a solution I would ask myself … am I thinking too much inside the box? Could someone that is an outsider look at this problem and see the solution much clearer than I could because they were not attached to the situation but saw it for what the situation was. I found out this is one of the best ways to solve a problem or come up with a solution. I also found out another lesson within this lesson which is that there is nothing wrong with asking for help. Asking for help is not a sign of weakness or stupidity (which is the way I viewed it) but it is actually the sign of a smart leader.
What limits are you putting on yourself ? What limits are you putting on your team ? If you are anything like me you most likely see a problem for what it is and then think that there is only one way to solve it. That is until you bring someone else into the situation and ask for their opinion and they see the solution clear as day. So here is the question I am in the habit of constantly asking myself…. where did we get these limits ? Who set or decided that there was only one way to do something ? Sometimes we get so caught up in the world of needing knowledge that we sometimes forget how to think for ourselves or even worse think that our solutions are dumb because of course… we thought of them.
Some great tips that I have learned through challenging myself on thinking outside of the box are when a problem is presented step back and write the problem down. After you write the problem down then write ten or more different ways to solve the problem. After you do that ask some other friends and co workers how they would solve the problem. Then after you have several solutions start going through them and asking if you took the action of following through with that specific solution….what is the worst thing that could happen? If the worst thing that could happen did could you handle the problem and come up with another solution?
Never take a problem or a situation and think that it is permanent because it is not! Do not fall into the trap like I did and allow yourself to get trapped in the mental box. Be creative and focus on the solution and your decisions will be more effective and you will be happier. Don’t fall into paralysis by analysis. Now go out and take an action NOW.
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Clear Communication
Are you being effective with what you are trying to say to your team? When you have goals and dreams you should share them openly so that people know where you stand. When people know where you stand they can help you reach your goals or at least know how to get out of your way of reaching them. One of the biggest frustrations that we face in our world is that when a message that is trying to be communicated is not being understood. Think about the many times you have had an idea of exactly it is that you want and when you were telling someone or your team what that was they took it waay different than you meant.How mad or dissappointed were you? This is the crucial part of being effective and happy because when you can clearly communicate what you want it makes life so much easier. Think of how much more productive you would be if the people you are communicating to could read your mind. Well that will never happen but there are things that you can do to improve your skills.
A key part in being an effective communicator is listening. Listening is an art because when you listen and let the other person talk you can actually contribute something worthwhile to the conversation. When someone is talking to you make yourself listen to each word and then repeat back what it is they said so you are both on the same page. When you repeat back what the other person said it does two things. One thing it allows you to do is show the other person you were listening because most people do not listen to each other, and second it allows the other person to see how you interpreted what they said. Once you guys are both clear on what it is that is trying to be communicated you can move on to the next step.
Be clear on what it is you want FIRST and then tell someone about it. When someone is trying to communicate something that they do not even know what they want to you, this is just sooo confusing. Know what you want and if you do not know what you want then I think you should think about it first. After you know what you want think about how you would like best to communicate that to the other person. Think specifics and the more specific and clear cut you are the better the outcome will be. After you tell this person what it is you want to communicate then tell them to repeat it back to make sure you guys are on the same page.
Communication is key in any organization or relationship and that is what everything in life is relationships. So work on this for the rest of your life and make it a life goal to master it because it can change everything.
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The Risk Taking Leader
Taking Risk is crucial in keeping you as a leader exciting and powerful. When you are taking risks it gives you an adrenaline rush like nothing else in the world. That adrenaline can take you to levels that you never thought possible. It also gives you the confidence to achieve many other things indirectly. The reason why this is, is because when you are afraid to do something and take a risk you fear the unknown. As humans I think we are all afraid of the unknown. The cool part about this though is when you go through a risk and you succeed you realize something. You realize that there are things out there that you never thought could be possilbe for you that you could achieve. It makes you think what else am I holding myself back from?There is something about taking risks that your team will admire. When your team sees that you are willing to go out and put it all on the line, they know they can trust what you say. It gives your team power because they have a real leader. A leader who backs up what he says with ACTION. Action is the most powerful thing you can do and also the riskiest and scariest because God forbid we make a mistake and fail. How did we learn what is a risk anyways? Who decided certain actions were risky or that we should not do them for fear of not doing them well? These are all society norms that tell us what we can and can’t do. This is not for us because we want to LIVE and not die a slow conforming death. We only live once and we need to take advantage of as much life as we can as possible. Think to yourself if I got shot tomorrow or hit by a car tomorrow would I be completely happy with all of the chances I took? Did I even attempt my dreams or did I talk myself out of it?
Leading is about taking things to the next level and their is literally no way you can do that by just sitting back and taking the safe road. The so called “safe road” is actually more risky because you have less control because you are not taking any action. When you are sitting back you are vulnerable to everything and you lose the power of chance and choice. The fact that you are choosing a short term gain like that will cause long term pain. You will wake up and wonder why did I not try more? Why did I not try harder? Why did I not commit?
Think of all of the great things that have been created and the paths that have been created by people who society thought were completely insane. Think about it they saw a vision and they made that vision a reality by taking the risk of not accepting the status quo. They were ok with looking like a fool if it did not work out right away or hearing the naysayers whisper about how silly they were. But what makes us different is that fact that we are the people that want to make a difference in the world. We want to affect our staff, our families, and loved ones have them believe that there is so much more we could be doing. So much more potential that we can be reaching and the things that seem like they would be impossible are possible. That is what we all live for anyways, the chance to witness or be a part of something bigger. As humans and as business leaders instinctively we know that it can be done and that there is hope. And with hope there leaves a chance even if it seems like a small chance that things can turn out just as we envisioned them.
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Creating a Different World
Are we really pushing to create a new world? We are transitioning into a world that is so much different and we have to help create it. We can no longer sit back and hope someone else will change it for us or tell us how to act. We are now in a world where we have to think for our own and challenge ourselves to be different and innovative. We as people are getting smarter and learning to get information faster than ever before. We are not in a world where it is a win-lose situation anymore. People simply will not accept that as an option. I know I won’t accept that! The new world is about building relationships with people and making it a win-win situation. It is about helping out each other to strive toward a common goal. It is a world where big things are meant to happen and if we come together to strive toward a common goal everyone wins.
Ask yourself what are your beliefs on what success is? Ask yourself what is it that gives your life meaning and how can you start doing that everyday? Everyone was born with gifts and talents and we have to use those to our advantage and then find another person who can enhance those even more. And when we find another person who can enhance our talents we keep finding more and then we set a goal as a team. Come up with a vision and do not be afraid to share it and think big. This new world gives us every opportunity to share how we feel and what our thoughts and dreams are in so many new ways. We have blogging, facebook, twitter, websites you name it and we can get the message out. The question is are you afraid to let people know your vision? Do you think people will make fun of you for having dreams? I have news for you those people that are making fun are not living, they are dying. They are dying to have the guts to go out there and be themselves and get what it is they want because they do not believe in themselves.
Now take those questions and apply it to your team that you lead. Gather your team up and do the exercise of asking everyone what it is they want to achieve in their life? What are there biggest goals that if they achieved them would make their life. Create an atmosphere of ownership and vision. Why just have one leader spreading the vision when the power is in teamwork and you can have many leaders in your organization. Train all your people to think for themselves and be entrepreneurs. Be bold and take your organization to the next level and do not be the same as every other company or team. Do not fall for the trap of trying to do the same as everyone else to avoid being embarrassed or ridiculed. As a matter of fact you should push the envelope and see how many people you can get to criticize what you are doing. If you have a lot of people who think you are crazy or risky for what you are doing and trying then you are doing the right thing. You are on the path that everyone is afraid of and THEN you can create a different world. The world can be yours if you decide to make it your world.
There is a reason why the people who are on your team are on your team. They are attracted to the leader that you are and can see that you have ambition. They can see you believe that a different world can be created. Empower your team by asking for their opinion and of course share your opinion so that you guys know what the end goal is and then ask yourself this question, how can we put those ideas together to create our world? The ideal world.
Be a visionary, be bold, and do not let anyone or any circumstance stop you because we are the leaders who will create this different world, we are the lucky ones, we have a chance to make a difference. Let’s Do It!!
