Measuring what Matters
Everything that you do and read and study and all the above counts towards building your personal and company brand. There are a lot of times where you will actually think that what you are doing is not making any difference in the big picture…but it is. There is no way to quantify it which makes it hard to believe that all of your actions mean something. When you think of a new idea or spark up a new conversation or go to that seminar or watch that you tube video it all counts. It is all being processed in the universe as something that will pay off maybe years down the road. The big kicker to this is if you do things with a GIGANTIC passion and put your heart and soul into it it seems to make things stick more. What you say and do tend to stick more because when their is passion put into what you are doing it just seems to make a presence. And people want to be around that presence because unfortunately not that many people put that much passion into what they are doing.
I have been guilty of thinking at times that all of the hard work and sacrifice that I have put into certain projects was a waste because the exact outcome that I had wanted did not come of it right away. But almost undoubtedly I am proved wrong every time because then I am put into a situation where the past experience ends up helping me in the long run. My mother taught me a lesson when I was a kid that really shaped who I was and it was when I was playing a baseball tournament and we were getting beat really bad and I was just down in the dumps. I told my mother that I was starting to just play half effort in some of these games because I was so unmotivated by our beating we were taking. When I told her that she said to me very clearly that I should ALWAYS play as hard as I can no matter what because you never know who is watching or what can happen. This taught me a lesson of if I am ever going to be involved in something then I need to put everything that I have into the project or task.
Never let anyone or anything tell you that what you are doing is stupid, dumb, or make you feel inferior with what you are doing especially if you enjoy doing it. There will always be someone who is miserable with their lives and mindsets and are eager to knock someone else down. This should not affect what you are doing because you are looking at the big picture that big VISION and that is what your vision is and no one can take that away from you. If anything you have two choices you can either try and help that person out with what is troubling them which is always a good option because we do want to help people or you can just ignore them if they have no desire of bettering themselves.
Be true to yourself and work on yourself constantly to get better.
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Some of the most odd and different things work for people when it comes to being efficient and happy. I know I do not like to think sitting down and often times I like to come up with ideas while taking a walk. I feel that by walking and thinking about the solution to a certain concern has helped me tremendously in coming up with better and newer ideas. It seems to clear my mind when it comes to brainstorming. I do the same thing when it comes to exercising and fitness! I exercise my body whenever my mind is in a clutter and I cannot seem to get it out of the rut. We all know the rut, the rut when you are numbing your mind trying to figure out a solution to a certain concern and nothing seems to be coming of it.
There is another strategy that I enjoy doing with my business and that is to let the employees and staff basically govern themselves with very little managing because my belief is if you try to completely micro manage or take people’s choices away they will actually do worse. What I have found is if you just give people a general direction and let them do it their way their way is usually better than my way could ever be lol. The other benefit in doing that is it gives the employee a chance to breath and gives them more ownership in the company because they feel they get to contribute to the company which is 100 % true. Many other gyms and businesses in general do not believe in letting people do their own thing but I believe that the reason why they feel this way is because of their general view of people. The managers and so called leaders have a negative and distrusting view of people to start with so they spend all of their time worrying about if the people they are managing are trying to get over on them or not.
Also encourage your people to take control of the entire business instead of you being so reluctant to hand it off. The reason this can be beneficial is because it adds more value to your business and anything that is going to worth talking about cannot be run just by one person. Their needs to be a dedicated team to building the business with you in order for it to grow.
Another odd thing I enjoy doing with my business to see if there are any kinks in the system or things we need to work on is to not go into work for a week or even two weeks and see what specific complaints you are getting. What this does is it shows if you have actually built a strong system that works or if it depends too much on you and you fixing it. The reason this is important is one if you ever want to go on vacation you do not want your cell phone and email account to be getting blown up but two a stronger system definitely means much less customer service issues which in turn means you are increasing the customer experience which in turn means you are increasing the employee experience which means… you get my point :)
Do not be afraid to try some different things to improve your business.
Follow me on Twitter @gregeliteutah.
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What our company Elite training is striving to do is to be able to get people excited and accepted in the fitness world. Especially when it comes to gyms, customers are really afraid to jump on the gym bandwagon because they do not know what to do and also the worry about someone at the gym making fun of them or not knowing what they are doing.
When you are hiring and recruiting people to be a part of your fitness culture you want to be able to get people who are approachable, nice, and have a smile on their face. In other words they really need to love what they do and how they do things. The customer should feel like they are the number one priority and that the only thing that you care about is being able to make them happy and their lives that much more enjoyable because of what you are doing for them. The vision would be to have their friends and their friends join the culture because it is so special and nice for them. That is when you are doing it right.
Focusing on the customer and their level of satisfaction really comes down to how well you communicate and how much you are willing to ask questions and make adjustments with your program as you go along. There is nothing wrong with getting a little constructive criticism since their is always ways to improve what you are doing.
Elite started in this business to help our customers and the trainers who have been a part of other companies who are tired of being treated like trash or feeling like they are lying to the customers. We want to change the fitness industry by doing the right things as much as possible and learning from our mistakes to make our culture that much better and fun.
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To my followers I have a lot of business books that range from sales, marketing, leadership I am willing to ship it out to you for free as long as you are in the united states. All you have to do is email me email@example.com. Their is no commitment just wanting to help others.
Greg Marshall with Elite
A great way to really amp up your customer service and culture is to be yourself and have a really good time doing what you love. You hear all the time about making sure you are passionate about what you are doing and that it will never feel like work if you choose that profession. Well the key to having the most fun as possible is realizing that life and business is not that serious and that your sole job in this world is to add value to other people’s lives. By doing that the value in your life will increase and your own happiness will increase as well. There are so many old schoolers out there that want you to behave the way they want you to because they fear change and being washed away. They fear that because they cannot be themselves if someone else comes in and people end up liking them, then you are a threat. Well become a threat because there is nothing that is going to happen unless you threaten the status quo. Do it for your customers and clients because if you do not someone else will and you will be left behind.
There is an attraction factor I believe in when you are yourself and just behave just like you do with your friends and family at home and it is people will naturally be drawn to you because being yourself builds massive trust. Think about it who would you rather be around a guy who is always perfect, never makes mistakes, and is always worried about his/her image? If you are like me then you do not like to be around these people because they are not happy at all and it has to be a lot of work to pretend to be something you are not!
In my personal training business I firmly believe the reason why I have had such a strong team and a strong clientele is because of being completely myself and transparent. I do things with passion, energy, care, and a true desire to help others and create an environment that people want to be around. I love to see when our clients are getting the results that they paid for and seeing their smiles on their faces because they enjoy being around us and the culture. Do not be afraid to do things with a little twist of your own…add some pizazz and excitement at the end of the day everyone is afraid to show their true self and if you do it gives the customers and clients and staff a way to show their true selves and therefore you are adding HUGE VALUE.
Follow me on twitter @gregeliteutah
Company culture is something that is so important that it cannot be explained enough. What is company culture? Company culture is when your customers love to come see you and talk to you, when your staff and employees love to work there, and when everyone as a whole feels as if they have a part and say in the whole business. The goal of building company culture should be to have everyone feel as if they own the company because in many ways they do. The customers pay our bills and our staff is available to serve our customers so therefore company culture cannot under any circumstances be neglected.
How do you know when company culture is being executed correctly? You know when company culture is being executed correctly when you are excited to go to work and work with your team. You will know when people are referring their friends to come work for you. You know you have it right when your customers refer their friends to you and you know you have it right when everyone cares about everyone and there are a lot of smiles in the building.
Company culture means that you have the best of intentions for your culture in mind. It means that everything you do is not to just benefit you somehow but to benefit the entire team and help them reach their goals and feel more connected to you and the cause. People want to feel wanted and connected with other people and that is your job as someone who creates this culture.
Put your heart and soul into your work and your culture and constantly be thinking what can I do to take this culture to the next level? Say thank you as much as you possibly can and be grateful for the staff, people and culture that you have. People truly appreciate a culture of connection and gratitude. One small focus and change in your culture and it can change the world.
Follow me on twitter @gregeliteutah
Finding the Why
How to get Personal Training Clients
My Thoughts on the Fitness Industry