No one can take your hard work and dedication away from you. You own it and for that you should be proud.
A True Story about a Woman who wanted to lose 100 lbs. This is a sample clip from my book.
Write me a direct message or email greg@fiture.co on your feedback please :)
Another example of a why is coming from a family who was obese and saw the hurt and bad health that they experienced and how it negatively affected certain aspects of their lives. They decided that they wanted to do something about it and not let the trend keep going and so they want to be a good role model to their kids and to their other family members who are going through the same struggle.
I had a female client who came in and had obviously lost hope in her life and herself. Her husband had filed for a divorce and she was going to become a single mother of a teenage daughter and was over one hundred pounds overweight. She felt helpless and came to me because she needed help and wanted control of her life again. She wanted to buy training and before she bought she told me she could not afford it and left. I felt really bad because I could see the pain in this lady’s face and I wanted to desperately help her out in getting herself back.
The next day she came in and told me that she had lied to me and that she could afford it but that she was scared to commit because she was afraid to fail. Wow what an emotional moment for both me and her as she had let everything that she had kept bottle inside. She started to cry and agreed to start personal training because she did not know what else to do and that she thought long and hard about what I had told her the day before of taking care of herself and that she deserved it and that I believed in her.
I told her that I would do whatever it took to help her and that I would bring her on our team and that our team would help her through this hard time and that we really were in this to change people’s lives but most importantly her life.
We discovered her why was that she wanted to prove to herself that she could accomplish this goal of getting back into shape and rediscovering herself. She not only wanted it for herself but for her daughter. She was ashamed of the role model that she had become and wanted to change that because she did not want to see her daughter follow the same footsteps.
We worked out together and I helped her with any questions that she had. I offered an ear to her to listen to her problems so she could vent and start to heal. I gave her encouragement every day to believe in herself. I helped her to get back into hobbies that she was really into in her earlier days and I assigned her a trainer who was in the business for the right reasons and helped encourage her every single day to be the best that she could be.
Eventually she succeeded and ended up reaching her goals and that is a story of why discovering your “why” and having a positive support group behind you can take you to levels you never thought were possible. It is the most fulfilling thing as a fitness professional to see changes like this in people.
Think of all of the people who told you, you can’t and prove them wrong because the greatest victory is to have that moment in the mirror where you can look and say I DID THIS.
Your self esteem is decided by you, no one else.
Do you need motivation for today? Watch my video above and reblog this to the tumblr community to motivate them LET’S GO :)
Another Article in Club Industry Magazine (Fitness Professional Magazine)
Your fitness facility’s personal trainers are some of your greatest assets—that is, if they are good at what they do. If they are not, then they could be one of your company’s greatest liabilities. You must ensure that you do all you can to hire the right personal trainers, which can be a difficult task in this day and age.
Whether you are starting up a new club, filling new positions or replacing exiting personal trainers, here are a few things to consider that will help you pick the right trainers:
- Make sure the trainers you hire are certified. It is always better to hire personal trainers who are already certified by credible certifying agencies. If you find someone with tremendous potential who is not yet certified, ensure that they get a certification quickly. Consider working out a deal with them where you sponsor them to get a certification.
- Hire for personality traits first. Because we are in a personal and relationship business, it makes sense to have people who are personable and passionate. You want your training staff to be able to communicate effectively and to be trustworthy, responsible and prompt. You should be able to pick up on some of this through the interviews, but I like to do another test by telling the interviewee to introduce themselves to members in your club that you randomly choose. This test shows how willing the trainer is to accepting coaching or advice and how personable they really are in the field. I also like to ask interviewees what their weaknesses are. By doing so, you can see if they admit them to you and if they go a step further in explaining how they are working to improve on them.
- Hire for culture fit. To hire trainers who fit your company’s culture, you must first define your culture, which means knowing your core values. Do not sell your company’s soul and put together a subpar personal training department with less-than-stellar trainers just to bring in some extra revenue. Customers can see through it, and your personal training sales will not be as good as it can be. I suggest testing the persistence of your potential hires because you want persistent people who want to be there. For anyone coming in for an interview, I usually ask them to contact me without giving them any specific instructions on how or why. This tests how badly they want to be a part of your team, and it allows you to see how they manage themselves.
- Have your staff interview the trainer candidates. By doing this, you give the rest of your staff a sense of ownership and contribution to the company, and it gets the potential trainer familiar with your culture. Your team will notice things that you will miss when you interview the potential trainer. Some people are great interviewers one time and know how to say all of the right things, but when they have to go through a round of different people and personalities, you test their character and culture fit.
- Ask your top staff for referrals. Birds of a feather do flock together. For the most part, people hang out with people who are just like them. So, your top-notch stars likely have friends who are just like them. You should hire for personality traits, which may mean that some of the people with the best traits for being a personal trainer may not have a certification. As noted above, having a certification is important, so consider sponsoring them to get one. You must think long-term and look at it as an investment.
- Create partnerships with local colleges and universities to create an internship program. This is the best way to have a constant flow of fantastic prospects. The best part of this situation is that as these students intern, you will become familiar with them and they will learn your system. That makes it easier for you to decide whether or not to hire after their internship ends, and if you do hire them, it makes the training process cheaper and quicker. Develop a close relationship with the directors of the human performance, personal training, health, and physical education departments at your local universities by doing free seminars for them, teaching a class or by giving a speech to their students. By doing this, you become a valuable asset to their organization because your facility offers a pathway to career opportunities for their students. The key goal in your business is to add value, so do just that.
My Article Published in Club Industry Magazine (Fitness Magazine)
As the first month of the new year has begun, you might be overwhelmed with all the new people in your fitness facility. And although you have many tasks on your plate, now is a great time to get some of those new members—and some of your longtime members—into personal training as they think about how they want to change their lives for the better this year. Your personal trainers should be front and center when it comes to bringing these people into the fold. However, many personal trainers do not know how to sell.
Here are six steps that you can teach your trainers to help them sell:
1. Role playing is key. Your trainers must role play sales situations with each other because role play is inherently uncomfortable. The psychology behind doing this is that humans are afraid of rejection and looking silly in front of others. When you introduce role playing, it can be harder than an actual sales situation because of the judgment factor the trainer will feel from the co-worker or manager. Another fantastic way to desensitize trainers from the fear of rejection is for the group to role play by all offering one trainer on the hot seat many objections and rejections at once.
2. Have the trainer shadow another successful salesperson. By watching another trainer be successful in sales, you build a belief within the shadowing trainer’s mind that sales can and will be made. Sales is a mental sport. If your belief system is flawed and you already doubt that you can sell because you have never seen a successful sale, the trainers’ confidence and belief will be low, and sales will be lost.
3. Throw away the old-school Wall Street tactics. In this transparent world where customers have so many choices, customers will not fall for manipulation tactics that some clubs may have used in the past. Most trainers resist selling because of the reputation selling has due to these old-school tactics. Trainers often believe that they will have to force someone to buy training or use some high-pressure tactic to get the sale. You must prove this wrong and teach a softer sale that positions the trainer as a consultant.
4. Teach the trainer a consultative sales approach. This approach is important on many levels because it makes the sales process much easier and is more congruent with the trainer and the potential customer. The consultative sales approach actually is the lost art of listening. Most successful salespeople do not talk the entire presentation; they actually listen more than they talk. The listening part of the presentation is the most important because it builds trust between the trainer and the customer and it takes some pressure off of the trainer because the trainer mostly asks questions in this consultative sales approach. Come up with some emotionally based, open-ended questions that you can teach your training staff to use in the presentation. Any questions that really dig deep into why potential customers want to reach their goals will dramatically increase the number of new personal training clients.
5. Conduct self-improvement and value-based meetings once a week. For the most part, sales is more than a collection of tactics and strategies. The strategies are important, but they will not work if the values of the trainer are not congruent with the strategy. For example, if you have a trainer who believes that it is bad to ask people for money, then that trainer will struggle with getting sales because the belief is not congruent with what you are asking them to do at the close of the sale. But if you work with that same trainer and find out that they value changing people’s lives, then you can teach them that by not asking for the money they are preventing the potential client from changing their lives. Also, a crucial part to a good salesperson is their confidence. So the best way to build the confidence of the salesperson is to remind them of their successes continuously and help make them more competent. Competency creates confidence. Under no circumstances should you use fear to try and motivate the salesperson. Sales is already a fear-based activity, and by adding fear-based management styles, it will only cause a disaster and an expensive turnover ratio.
6. Be transparent with your business model and numbers. Many gym owners or managers are afraid of being completely transparent when it comes to how their particular gym business makes money. There is nothing to hide and be ashamed of, and what we have found is that if you open up and teach the trainer how the business makes money, it builds trust. You will find that the trainer will make better decisions for the business because they understand the business.
In this video I explain the difference in aerobic and anaerobic activity and how to use them effectively. I want you guys to use both in your fitness programs and do not be afraid to try new things. What are your questions?
In this video I explain aerobic exercise often called “cardio” and tell you what it is and what it is not. Be sure to use aerobic exercise to help burn extra body fat and boost your metabolism but the key to using this tool is understanding what it is so I educate you above.
It’s ok to fall down as long as you get back up and keep trying. Never give up on yourself, I believe in you.
Stress makes a big difference in how your body reacts to exercise and the results that you get. Make sure that you are managing your stress and having fun on your fitness journey and do not take things too seriously. Watch the video above to get some more tips on how to manage stress better to get more fit.
The blog http://fiture.co/ asked me to make this video about why I wanted to start getting healthy! You guys should make one too! :)
I had to share this story with you guys as I think these are great reasons for wanting to lose weight and take care of yourself. I really appreciate the video letsbehealthytogether it means a lot. :)
Source: letsbehealthytogether
If you are working out too much or too hard and not resting it is possible that you are overtraining and you will not get the results that you want. Have any of you guys ever thought you were overtraining or have overtrained and have a story to share?
How to use periodization in your workouts and why you should not follow the same workout program for a 12 month period. You should be breaking your workout programs up into cycles to ensure that you are getting the results that you want and avoiding overtraining.
Have you ever wondered when I say to switch it up to avoid hitting a fitness plateau meant? Here is my video on the F.I.T.T principle and the systematic approach that you can take to in order to get the best results possible.
